Weekender Digest
Inside the minds of CFOs: Q2 2025 insights
We’re sharing The CFO’s Q2 2025 Audience Intelligence Report, revealing key content trends from senior finance leaders across the UK, US, and Europe.
WEEKLY EDITION BY MARINA MOUKA
Welcome to your latest CFO's Weekend Digest, your go-to source for the week’s top insights and updates tailored for finance leaders.
◼ Embracing AI: The overachieving intern we can’t ignore
◼ Why should CFOs care about branding?
◼ How CFOs are turning indirect tax into a growth opportunity
TOP LONG WEEKEND READS
EXPERT INSIGHTS
AI is smart, tireless, and sometimes completely wrong. Irena Teneva (AICPA & CIMA) argues that AI is only as good as the human oversight behind it. She compares today’s AI to a high-performing intern—one that never sleeps, but still needs a human conscience.
The challenge for finance leaders? Pairing AI’s pattern-spotting power with the human traits that matter most: judgment, ethics, and emotional intelligence.
INSIGHTS
Brand spend has long been misfiled as a short-term expense. But today’s leading CFOs are rethinking it as a strategic investment. From Starbucks to start-ups, the data shows that strong brands lower customer churn, create pricing power, and fuel long-term financial stability.
This piece lays out why branding should be treated like capital expenditure and how CFOs can use it to shape investor confidence and future-proof revenue streams.
INSIGHTS
Tax was once the back-office burden. Now, it’s a value lever. From real-time VAT logic updates to ERP-integrated tax dashboards, indirect tax is becoming a smarter, faster function.
CFOs are centralizing tax data, scaling compliance systems across borders, and upskilling teams to focus on strategic modelling. The result? Tighter controls and a more agile finance function.
MORE THAN A NEWSLETTER
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