Weekender Digest
WEEKLY EDITION BY MARINA MOUKA
Welcome to your latest CFO's Weekend Digest, your go-to source for the week’s top insights and updates tailored for finance leaders.
💠Unilever appoints Srinivas Phatak as new Group CFO.
💠CFOs now shape brand trust through finance and strategy.
💠The CFO evolves from number-cruncher to strategic leader.
TOP LONG WEEKEND READS
NEWS
Unilever has named Srinivas Phatak as its new Group CFO and board member after a seven-month search. Phatak, a 26-year veteran of the company and acting CFO since February, steps into the role permanently as Unilever focuses on consistent growth, margin expansion, and executing its refreshed strategy under CEO Fernando Fernandez.
EXPERT INSIGHTS
CFOs are stepping into a bigger role, shaping brand identity and trust alongside financial performance. From ESG investments to employee wellbeing, finance leaders are ensuring resources align with values and strategy. As businesses face rising scrutiny, CFOs are becoming storytellers and brand custodians, proving that money decisions define reputation.
INSIGHTS
New research reveals the CFO role is evolving faster than ever, with 60% now driving business strategy beyond finance. From AI adoption and sustainability to recruitment and marketing, finance leaders are stepping into broader boardroom influence. The rise of fractional CFOs highlights growing demand for agile, strategic expertise.
MORE THAN A NEWSLETTER
Editorial
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